Little Box had its first incarnation over 10 years ago when WE were a different entity entirely. In the original form it was a Cinema campaign but alas never featured on TV. No though, our little cardboard friend is making a comeback in this eye-wateringly adorable 30 second version for TV and online. This was a joy to work on 10 years ago and a joy to have him back again he’s back. We’re super privileged that Leo Burnett asked us to recut this and hope that it raises awareness of the wonderful work that Ronald McDonald House Charity does for families across the country.
Director - WE
Producer - Tim Wetherall
Lead VFX - Jon Evans
Post Production - Wash