Its as easy as riding a bike….. well not for the kids who haven’t done it yet! These spots explore the ridiculousness of what parents could do to ensure the safety of their little sweethearts and how there is another way! WE directed these great little spots through JWT London for HSBC / British Cycling new campaign ‘Ready Set Ride’. Their new website helps guide parents to help them teach their kids how to cycle.
Client: HSBC/British Cycling
Agency: JWT
Production Company: Hoi Polloi
Director : WE (Tim Wetherall & Jon Evans)
DOP: Andrew Flemming
Producer: Pete Shuttleworth
Lead VFX: Jon Evans